At the National Association of Realtors® convention last week I asked my colleagues which social networking sites they connect to clients & fellow agents through. Here are the top 4 , in ascending order:
Once the #1 site, MySpace is still popular with the under 20 crowd. You can customize a MySpace page to include music, photos and backgrounds, which clutters the pages and makes them hard to maneuver It’s impossible to make a MySpace page look professional making MySpace the least favorite site among Realtors®
Instead of sending text messages to one recipient at a time, imagine sending them to the world and posting them online. That’s the genius behind Twitter, a “micro-blogging” site that lets you post only in 140-character increments. At a recent conference, attendees used Twitter to post reviews of speakers, exchange ideas & find each other for lunch. With an simple text interface, keeping up with your friends is as easy as checking for messages.
University of California graduate journalism student James Buck, and his translator, Mohammed Maree, were arrested on April 10 in Egypt for photographing an anti-government protest. On his way to the police station, Buck used his mobile phone to send the message “Arrested!” to his 48 followers on Twitter. Thanks to the message and Buck’s fellow Twitterers , he was released from jail the next day after the college hired him a lawyer.
Created purely for business networking, LinkedIn lets you post your work history, professional ambitions, and most importantly, contact database. The database grows exponentially every time you add a contact, since you can now read that contact’s contacts. LinkedIn lets you give testimonials to and receive them from colleagues. You can also feed your blog directly to LinkedIn and post presentations,.
Originally used exclusively by Harvard students, this networking tool is now the #1 social networking site in the world with 132 million unique visitors in June. It combines the best of the sites allowing micro-blogs, text interface, photo sharing & contact management. Unlike MySpace, Facebook’s pages look clean, professional & uniform.
Whichever site you choose, demand a return on your investment of time & energy. Create a monthly goal to increase your sphere of influence and referral sources, consistently communicate with them & ask for the order. Track your results to determine what worked best for you.
Now get out there and have fun.
Posted by: Jessica Kincaid
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